Job Description

Fantastic opportunity to join a leading US real estate investment and management firm. This is a hybrid role requiring 4 days in office per week.

We are seeking a qualified Market Research Analyst with a demonstrable track record in commercial real estate.

The Market Research Analyst is an advisor to the business teams they support, playing a pivotal role in market research and analytical techniques. This role is responsible for performing the day-to-day activities related to supporting the Company’s Operations, Marketing, and Leasing activities, as well as overall corporate support when needed. This role will develop an in-depth understanding of the firm's business strategies and inform the organization of consumer preferences, market trends and statistics to advise strategic decision making. This role will work closely with Lease Marketing on marketing campaigns, identifying trends and highlighting potential risks based on macroeconomic information.

Responsibilities

Gather Research

• Conduct market research to identify emerging trends, consumer behaviors, and competitive landscapes in the industry and synthesize it to highlight potential risks given the gathered information.
• Assist in the development of consumer personas, segmentation strategies, and customer journey mapping to assist Leasing/AM with SWOT analysis of properties and development of strategies to increase traffic, dwell time and sales through leasing and placemaking.

Analyze Data

• Analyze internal and 3rd party market data, provide actionable insights for optimizing business strategies.
• Monitor and evaluate the performance of market research initiatives, leveraging analytics tools and metrics to measure effectiveness and ROI.

Present and Communicate

• Present findings to various stakeholders, including leasing and management, translating complex data into actionable insights.
• Assist with reports that interpret market conditions and opportunities in the portfolio for retailers along with the analysis of growth and market penetration strategies, competitive influences, demographics and socioeconomic factors.
• Support and help inform the creation of compelling content, product descriptions, and messaging strategies optimized for online platforms and digital channels.

Qualifications/Requirements

• Bachelor’s Degree in Business, Finance, Marketing, Real Estate or related field required.
• 2+ years demonstrable experience in Retail Real Estate, Commercial Real Estate market research and financial analysis or consulting is required
• Experience with a broad range of primary and secondary research methods, both qualitative and quantitative.
• Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets to meet market needs.
• Understanding of social media and digital tracking analytics, particularly their role in planning and reporting on marketing campaigns

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