Job Description

Title : Social Media Manager

Department: Marketing

Location: Dallas

Term: Full Time

COMPANY SUMMARY

Divi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine.” Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2024 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help!

JOB SUMMARY

The Social Media Manager will lead the overall strategy, planning, and performance analysis of Divi’s social media presence across platforms including but not limited to Instagram, TikTok, YouTube, Facebook, and Pinterest. This role is responsible for developing platform-specific strategies that align with brand and business goals, driving both brand engagement and growth.

This person will oversee the execution of the strategy through direct collaboration with a Social Media Coordinator, who supports content creation, scheduling, and daily posting. The Social Media Manager will act as the lead voice in social content direction, platform growth initiatives, and campaign planning while mentoring and managing the coordinator to ensure cohesive, on-brand execution.

CANDIDATE REQUIREMENTS

• 5+ years of experience in content creation and social media marketing with proven results. Fashion or beauty industry experience preferred.
• Proven success in growing and managing communities across Instagram, TikTok, and other platforms.
• Experience with content creation tools such as CapCut, Adobe Suite, or similar editing software.
• Deep understanding of platform algorithms, paid/organic synergy, and social media KPIs.
• Experience managing and mentoring junior team members.
• Ability to translate brand and business objectives into platform-specific strategies.
• Strong grasp of cultural trends, creator marketing, and content ideation.
• Strong collaboration and communication skills across teams.
• Ability to travel as needed.
• Available outside of standard office hours, as social media is “always on.”

RESPONSIBILITIES

• Own and lead the overarching social media strategy across all platforms, driving growth, reach, engagement, and retention.
• Develop content pillars, tone of voice guidelines, and creative direction that aligns with brand marketing goals.
• Partner with brand, creative, and paid teams to ensure cohesion across all channels.
• Analyze and report on social performance regularly, using insights to guide strategy and content development.
• Identify and test emerging platforms, content formats, and trend opportunities to keep Divi’s presence fresh and culturally relevant.
• Oversee and manage the Social Media Coordinator, providing guidance on execution, content calendar planning, and copywriting.
• Collaborate with the Coordinator to plan and manage community engagement efforts, influencer amplification, and partnerships.
• Own campaign-specific social media strategy including product launches, promotions, and brand initiatives.
• Guide UGC and influencer content sourcing, aligning with platform needs and brand aesthetics.
• Support budget planning and resource allocation for content creation, partnerships, and tools.

JOB BENEFITS

1. Competitive salary 

2. Premier Health Benefits (medical, dental, vision)

3. Strong Corporate Mission

4. Strong Corporate Culture 

5. Hybrid Work Schedule 

6. Generous PTO program 

7. Opportunities for Growth

8. Eligibility to Stock Program [1 YEAR] 

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