Job Description

Join IMO’S Franchising Team as Our Next Director of Marketing!

Location: St. Louis, MO

Compensation: Competitive base salary + performance bonus + comprehensive benefits

Apply HERE

About IMO’S Pizza:

For over 50 years, IMO’S Pizza has been more than just pizza—we’re a beloved hometown tradition. With 100+ franchise locations and deep Midwestern roots, we’re ready to scale and innovate in a competitive QSR landscape. Now, we’re seeking a visionary Director of Marketing to lead our national branding efforts, support our franchisees, and drive profitable growth across markets.

This is your chance to make your mark on a legacy brand that’s as passionate about pizza as it is about people.

Key Responsibilities:

Brand Strategy & National Marketing Leadership

• Own the strategic development and execution of IMO’S national marketing calendar and promotional plans.
• Maintain and evolve brand guidelines and creative standards to ensure consistent and compelling messaging across all channels.
• Oversee relationships with creative, media, PR, and print vendors; hold partners accountable to performance metrics and budgets.

Franchisee & Regional Support

• Serve as the key marketing liaison to franchisees, fielding requests, coaching best practices, and ensuring alignment with brand initiatives.
• Develop and deploy market-specific local store marketing (LSM) toolkits, including digital assets, promotional templates, and planning calendars.
• Host regular franchisee marketing webinars, council meetings, and onboarding sessions to support collaboration and engagement.

Integrated Marketing Execution

• Lead cross-channel campaigns (digital, social, email, mobile app, traditional media) that drive traffic, increase average ticket, and boost loyalty.
• Manage marketing operations—including asset management, vendor vetting, and campaign compliance.
• Track KPIs and ROI with customized dashboards and marketing analytics, providing actionable insights to the executive team and franchisees.

Retail & Product Expansion

• Collaborate with product and operations teams on go-to-market plans for new menu items, LTOs, and store openings.
• Oversee retail product packaging design, messaging, and marketing plans for retail distribution growth.

Leadership & Department Development

• Manage and mentor the internal marketing team, growing capabilities in creative, digital, analytics, and brand storytelling.
• Establish and maintain a high-performance, entrepreneurial marketing culture that thrives on accountability and innovation.

Ideal Candidate Profile:

• Proven success in a senior marketing leadership role, preferably in a franchised restaurant, QSR, or fast-casual environment.
• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
• Experience managing and scaling marketing departments and agency/vendor relationships.
• Deep understanding of franchise dynamics and supporting franchisee-led marketing.
• Adept in modern marketing channels: digital advertising, CRM, local SEO, social media, and influencer partnerships.
• Strong project management skills with the ability to juggle multiple initiatives and stakeholders.
• Analytical thinker with a passion for data-driven decision-making and ROI measurement.
• Exceptional interpersonal, presentation, and communication skills.
• Enthusiastic team player who leads with a “we, not me” mindset.

The Details:

🔹 Location: St. Louis, MO

🔹 Reports To: Chief Executive Officer

🔹 Travel: <10% (franchisee meetings, store visits, conferences)

Why IMO’S?

This isn’t just a marketing role—it’s your opportunity to drive growth for an iconic regional brand, empower a passionate franchisee network, and help chart the future of IMO’S Pizza. If you’re ready to combine your love of brand building with a culture that feels like family, we want to hear from you.

Apply HERE

  Join us and be part of something bigger. Help us write the next chapter of IMO’S Pizza. Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

PLEASE no phone calls, no outside agency.

Relocation is not offered.

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