Position Title: Marketing Manager
Location: Washington, DC (Hybrid)
Duration: 12 months of Contract with possibility of extension
About the Role
Client's Public Sector Marketing team is seeking a Federal Account-Based Marketing (ABM) Manager to lead campaigns, content, media, and personalization initiatives for U.S. Federal Government agencies. This role will develop and execute integrated marketing programs that engage key decision-makers, align to mission priorities, and create measurable impact on pipeline and revenue.
The Federal ABM Manager will serve as the bridge between sales and marketing — shaping demand generation strategies that resonate with IT decision makers, procurement leaders, and federal executives, while ensuring HP’s solutions are positioned as mission-critical for secure, future-ready government technology.
Key Responsibilities
• Campaign Strategy & Execution
o Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales.
o Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication).
o Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored HP.com experiences.
• Content & Messaging
o Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities.
o Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives.
o Support sales enablement with tailored playbooks, case studies, and customer-facing materials.
Media & Personalization
o Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns.
o Design and execute 1:1 and 1:few personalization strategies for top agencies.
o Optimize digital journeys and nurture paths to maximize engagement and conversions.
• Analytics & Reporting
o Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores).
o Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging.
o Deliver insights back to sales to continuously improve campaign effectiveness.
• Cross-Functional Collaboration
o Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable.
o Engage external agencies and central HP teams for campaign execution and creative support.
o Represent marketing priorities in federal cross-functional GTM initiatives.
Qualifications
• Education & Experience
o Bachelor’s degree in Marketing, Business, Communications, or related field.
o Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge.
o 5+ years of B2B marketing experience; federal or public sector marketing experience strongly preferred.
o Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM).
Skills
o Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities.
o Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar).
o Strong project management skills; ability to manage multiple stakeholders and deadlines.
o Excellent communication and storytelling skills, tailored to executive audiences.
o Analytical mindset with ability to translate data into actionable strategies.
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