Job Description

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

Field Marketing & Activation Consultant

This Is What You’ll Do:

Local Marketing

• Develop and manage the annual local marketing and activation calendar, ensuring alignment with national campaigns and business priorities
• Oversee planning for seasonal activations, community events, and other local programs to drive center traffic and brand visibility
• Collaborate with Donor Experience, OpEx and Operations to identify and deploy best practice levers that drive performance (ex. referrals, grass roots marketing, etc.).
• Ensure timely communication of calendar updates to field and cross-functional stakeholders

White Space Opportunity Identification

• Proactively identify untapped opportunities for local engagement and competitive differentiation (community partnerships, cultural moments, grassroots activations)
• Analyze competitor activity in key markets to inform local strategies and activation concepts

Local Campaign Execution & Field Support

• Leads execution of hyper-local campaigns, adapting creative and messaging to market-specific needs while maintaining brand standards
• Manage intake and prioritization of field marketing requests and optimize resource allocation
• Establish operating routines with Operations management (Divisional, Regional, Local, Centralized) to update on performance and align on critical needs.
• Partner with brand and creative services to ensure timely delivery of localized assets
• Own planning and execution of grand opening, relocation, and center refresh marketing plans, including pre-launch awareness, event coordination, and promotional campaigns
• Oversee on-site activation for major openings, coordinating with vendors, contractors, and internal teams
• Capture post launch results and lessons learned to improve future playbooks

Measurement & Continuous Improvement

• Track local activation performance and contribute insights for reporting and optimization recommendations
• Provide input on budget management and resource allocation for local marketing programs
• Analyze performance of local activations and partnership initiatives, recommending adjustments to improve ROI and scalability
• Continuously track center performance and incorporate those insights into center-level planning and marketing resource prioritization.

This Is What It Takes:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 4-7 years marketing experience with a strong background in local, events, or experiential marketing (multi-location experience preferred)
• Demonstrated project and vendor management skills (managing timelines, budgets, and third-party providers)
• Strong communicator and relationship builder; comfortable working with operations and center leadership
• Proficiency with collaboration and project management tools
• Ability to travel up to 25% for center visits, grand openings, and local activation support

We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

• Formal training
• Outstanding plans for medical, dental, and vision insurance
• Health savings account (HSA)
• Employee assistance program (EAP)
• Wellness program
• 401 (k) retirement plan
• Paid time off
• Company-paid holidays
• Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.

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