Job Description

Job description:

The Brand Activation Operations Coordinator is responsible for coordinating all back-end operations for brand activations, trade shows, sponsorships, influencer events, and experiential marketing campaigns. This role ensures every activation is flawlessly planned and executed — from pre-event logistics to post-event follow-up. The position requires proven experience in event operations, influencer/partner seeding, and partnership coordination, along with exceptional organizational skills and the ability to manage multiple projects simultaneously.

Key Responsibilities:

Event Planning & Logistics

• Coordinate end-to-end operational planning for all brand activations, influencer events, and trade shows.
• Oversee vendor sourcing, negotiation, and contract management (booth design, shipping, AV, staffing, catering, etc.).
• Coordinate event inventory, product shipments, and branded materials to ensure on-time delivery.
• Maintain event timelines, production schedules, and operational checklists.
• Coordinate permits, insurance, and compliance requirements for events.

Influencer Seeding & Partnership Coordination

• Partner with the Brand Marketing Manager to execute influencer and partner product seeding for events.
• Ensure PR packages and seeding shipments are prepared, tracked, and delivered accurately.
• Coordinate operational needs for partnership activations, including product allocations, shipping schedules, and branding requirements.

On-Site & Execution

• Supervise event setup, breakdown, and operational flow.
• Resolve logistical issues quickly during events to maintain a seamless experience.
• Coordinate staff travel, accommodations, and on-site schedules.

Budget Management

• Track event budgets, expenses, and vendor payments.
• Prepare post-event cost summaries and recommendations for cost efficiencies.

Cross-Functional Collaboration

• Work closely with marketing to ensure event creative and messaging align with brand strategy.
• Collaborate with e-commerce and inventory teams to ensure adequate product availability for activations.
• Lead post-event debriefs to review successes, challenges, and opportunities for improvement.
• Maintain detailed event documentation, vendor lists, and operational best practices for future use.

Qualifications:

• 3–5 years of experience in event operations, logistics, or brand activations (beauty, CPG, or lifestyle industry preferred). PR experience is a +
• Proven experience coordinating  events, influencer/partner seeding, and partnerships .
• Strong vendor management and negotiation skills.
• Ability to manage multiple projects simultaneously with tight deadlines.
• Excellent organizational and problem-solving skills.
• Willingness to travel for on-site event execution.

Additional Notes

This job description may evolve as company needs grow. You will be part of a collaborative, impact-driven team and play a pivotal role in scaling Bask & Lather’s presence and brand equity through exceptional operational execution.

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Yonkers, NY 10701 (Required)

Ability to Relocate:

• Yonkers, NY 10701: Relocate before starting work (Required)

Work Location: In person

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